Founded in 2012 when Lora Arellano and Dana Bomar identified that highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world; Melt Cosmetics set out to fill that void. The duo took their combined decade of experience in the makeup industry and working in retail, and invested their life savings to create 5 shades that sold out the minute they launched online in May of 2013.
Lora and Dana's marketing instinct and unique industry perspective allowed Melt Cosmetics to quickly bridge the gap between social media-centric and professionally acclaimed makeup brands, setting the bar for the independent brands that followed. In the fast-paced world of makeup, Melt Cosmetics is one of the biggest independent brands in existence.
Today Melt is more than a cosmetics brand, it embodies the freedom of expression through makeup while empowering its cult following to be unapologetically themselves – just like its co-founders.
The story of Melt is not just another story about two young women who created a business that quickly outgrew their homes. It is about being unafraid to take the risks involved in pursuing your dreams, and the willingness to put customers at the center of it all.
From highly pigmented lipsticks to innovative eye shadow stacks, and highlighters, Melt’s razor-sharp focus on creating cutting edge products that are missing from the market continues to push the boundaries of what quality cosmetics should be.